In association with EÑE — Creative direction, financing & alliance-building, and art curation & production for Antonimos Umbrales, an urban district of contemporary art for Tiffany, the luxurious residential buildings in Guatemala City, which had launched its first commercial plaza format. The art district served as a BTL advertising strategy to position the brand as the most distinguished cultural space in the city, gathering the top contemporary artists in the region. The project included Branding, web design, video production, mass calling, PR, architecture, copywriting and advertising.
Antónimos Umbrales es un distrito de arte itinerante donde la calle se llena de vida con la obra de 10 artistas contemporáneos, expuesta sobre el muro perimetral de Galerías Tiffany.